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List Of Sample OKR Examples For Small Business & Startup Company

Today, OKR has become pivotal for most organisations irrespective of size. Often, when OKR is mentioned, it is usually associated with big companies and businesses. However, OKR is also a necessity to align the efforts of the entire organisation in a small business or startup.

In this article, you will learn the meaning of OKR and various OKR examples for small businesses that can be implemented in your small business.

An Overview of OKR

Objectives and Key Results (OKR) is a methodological approach towards goal setting by identifying objectives that are backed by a list of measurable key results to justify a desirable outcome. Simply put, to create an objective and list quantifiable results for measuring the success of the objective.

Objectives are what SMEs and startups aim to achieve; key results are how to or what must be done to achieve the objectives. Key results are measurable, timed and specific for achieving an objective. 

Having understood the concept of OKR, let’s explore some OKR examples for small business:

OKR Examples for Small Business - Marketing

Objective: Improve Company’s SEO

KR1: Improve website loading speed for increased rating score

KR2: Improve the number of new leads generated

KR3: Improve 5 pages per month with on-page optimization

Objective: Improve brand awareness

KR1:Raise brand awareness score from 30% to 45% within the demographic

KR2: Improve page 1 search result from 7 to 15

KR3: Create 4 new blog posts every week optimised with target keywords searches

OKR Examples for Small Business - Sales

Objective: Improve monthly sales revenue

KR1: Increase close rate from 32% to 48%

KR2: Grow average deal subscription to $8000 a month

KR3: Hire more sales reps and increase inbound scheduled calls to 8 per week for each rep

KR4: Host 3 sales training classes

OKR Examples for Small Business - Customer Service

Objective: Provide amazing customer support experience

KR1: Reduce onboarding process time to 2 days

KR2: Manage escalation requests to less than 8%

KR3: Increase customer satisfaction rate to 80%

OKR Examples for Small Business - Human Resources

Objective: Improve employee engagement

KR1: Ensure all employee salaries are competitive in their industry

KR2: Hold an employee competition once a month

Objective: restructure the company’s labour cost

KR1: Layoff 4% of the employees

KR2: Reduce monthly salary cost by 15%

OKR Examples for Small Business - Engineering

Objective: Improve product performance

KR1: Reduce the number of critical and non-critical bugs by 40%

KR2: Test product mockup with 5 QA manual testers

Objective: Launch a product’s beta

KR1: Create 10 beta case studies

KR2: Log no critical bug in the beta

OKR Examples for Small Business - Design

Objective: Present the company as the best place to work

KR1: Win four design competition

KR2: Receive 50 new applications per month

KR3: Improve visual aspect of content marketing


There are many OKR examples for small businesses and startups, depending on the departments and structure of the company. The goal of OKR is to harness the team by breaking down the vision of the company into team-specific objectives that can be measured by achievable and measurable key results. 

You can use this article as a guide when structuring your OKR by picking from the various OKR examples for small businesses listed above.

To get one of the best OKR tools that can help your team to improve performance every quarter, book a free demo with our performance experts!

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