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Practical OKR Examples

An effective approach to manage a company’s OKRs is to have a firm set of corporate objectives. This is then cascaded to departmental OKRs, as well as individual OKRs. If you’re unsure on how to write your OKRs, check the OKR examples to see what a proper OKR looks like for a company or a department. 

Company - OKR Examples

Make sure your company’s OKRs are meet by reviewing your CEO’s goals and linking them to your goals as a team. These goals should ensure that your entire company is maximizing its potential and always getting better, which is the central idea behind OKRs. Here are OKR examples for company:

Company Target – OKR Example

OBJECTIVE: Achieve target annual revenue / profit record

Key Result 1: Hit quarterly revenue of over _____

Key Result 2: Increase gross profit from __% to __%

Key Result 3: Expand company’s market to _ countries / areas


Customer Satisfaction – OKR Example

OBJECTIVE: Improve customer satisfaction

Key Result 1: Get at least 70% customers satisfaction

Key Result 2: Receive 1000 survey feedback from annual satisfaction survey

Key Result 3: Customer rating 8 over 1


Employee Engagement – OKR Example

OBJECTIVE: Improve internal employee engagement

Key Result 1: To have weekly progress reporting meeting every Friday

Key Result 2: Understand the needs of work culture improve of at least 20 employees

Key Result 3: Achieve 5.0 satisfaction score weekly among employee 


Product / Service – OKR Example

OBJECTIVE: Launch an updated and successful version of product / service

Key Result 1: Achieve 1000 new signups

Key Result 2: Reach the sign-up ratio of over 30%

Key Result 3: Reach the trial ratio of over 40%


Product Features – OKR Example

OBJECTIVE: Make the product user friendly and understand user’s thought about it

Key Result 1: To conduct 50 email or phone feedback by the sales team

Key Result 2: To conduct 50 email or phone feedback by the support team

Key Result 3: To conduct 30 web-based trial sessions for current and new users by design team


Company Recurring Revenue – OKR Example

OBJECTIVE: Increase the recurring revenues

Key Result 1: Monthly fixed revenue of RM___

Key Result 2: Increase of monthly subscriptions to __%

Key Result 3: Achieve __% of annual renewal


Product Improvement – OKR Example

OBJECTIVE: Overall improvement and be excellent

Key Result 1: Conduct weekly brainstorm meeting to review every individual work progress

Key Result 2: Understand the possible key competitors that related to product

Key Result 3: To have company improvement events in a list


Targeted Market – OKR Example

OBJECTIVE: Analyze and deeply understand about the targeted market

Key Result 1: Conduct at least 50 survey from target audience monthly

Key Result 2: To conduct 30 user-testing sessions every month

Key Result 3: Research about the current market and update monthly

Sales and Marketing - OKR Examples

Product Information – OKR Example

OBJECTIVE: Make the information of the product and presentation content clear and concise

Key Result 1: Check and test the information several times to confirm user able to understand

Key Result 2: Prepare & plan well for every presentation

Key Result 3: Receive 100 survey answers annually about product users experience


Marketing Metrics – OKR Example

OBJECTIVE: Achieve important marketing metrics of the company

Key Result 1: 150000 website visitors per month

Key Result 2: 2000 signups in Q2

Key Result 3: 8000 trials in Q2


Marketing Newsletter – OKR Example

OBJECTIVE: Implementation success for starting newsletter

Key Result 1: Get the sales team members to contribute contents for next 3 months

Key Result 2: Grow subscriber base at least 5% per week, getting to 30000 readers

Key Result 3: Increase the CTR% to above industry average 2.5%


Website Content – OKR Example

OBJECTIVE: Start external user feedback for website content

Key Result 1: Interview 20 external editors to receive feedback

Key Result 2: Conduct 30 telephone content testing & interview sessions with users

Key Result 3: Start an online survey with min 500 answers to rate our various


Marketing Content & Distribution – OKR Example

OBJECTIVE: Improve marketing content and distribution

Key Result 1: Implement 5 new channels to post articles

Key Result 2: Get 10 ideas from reading 1h of online marketing materials a day

Key Result 3: 2 tests from a product review site for paid promotion


Customers Behavior – OKR Example

OBJECTIVE: Understand our customers and analyze their behavior

Key Result 1: Conduct 10 online client surveys and analyze the results

Key Result 2: Map our customer journey to identify customer buying decision

Key Result 3: Analyze all marketing channels and generate 8 improvement plan


Brand Awareness – OKR Example

OBJECTIVE: Improve brand awareness

Key Result 1: Collaborate with 10 industry influencers in marketing event

Key Result 2: Boost brand recognition by 20%

Key Result 3: Growing social media like YouTube subscription & Facebook following by 20%


Marketing Funnel – OKR Example

OBJECTIVE: Optimize marketing funnel to improve MQL

Key Result 1: Develop 5 inbound campaigns per month

Key Result 2: Test 10 lead capture ideas

Key Result 3: Grow email newsletter signup rates by 20%

Finance and Accounting - OKR Examples

Annual Budgeting & Business Planning – OKR Example

OBJECTIVE: Improve annual budgeting and business planning

Key Result 1: Train 6 division managers for the business planning session

Key Result 2: Have each project sales manager to use DoerHRM metric dashboards

Key Result 3: Close the business budgeting by 30th Nov


Annual Budgeting – OKR Example

OBJECTIVE: Improve annual budgeting

Key Result 1: To have close communicate with each division manager

Key Result 2: Have a daily/weekly planning session

Key Result 3: To close every final budget on every last day of each month


New Capital – OKR Example

OBJECTIVE: Able to raise new capital for company growth

Key Result 1: To get at least 1 minute calls meeting

Key Result 2: Outreach of 50 VCs and seeds funds in email

Key Result 3: To close an investment round with the minimum of __


Process of Annual Budgeting – OKR Example

OBJECTIVE: Improve the process of annual budgeting

Key Result 1: Always checkup the progress with the Chief Executive Officer

Key Result 2: Make sure to review everyone’s budget proposal once in the mid

Key Result 3: Final budget should have finalize before the end of each month


Process of Financial Reporting – OKR Example

OBJECTIVE: Improve the process of financial reporting

Key Result 1: Always ensure the financial report is clean and clear

Key Result 2: Bookkeeper should always update and check on the report

Key Result 3: Implement the quick access version for financial updating

Financial Manager - OKR Examples

(Financial Manager) Annual Budgeting & Business Planning – OKR Example

OBJECTIVE: Improve annual budgeting and business planning as a Financial Manager

Key Result 1: To identify 50 potential prospects

Key Result 2: Analyze 5 possible touch point through personalized messages

Key Result 3: Identify at least 10 insights of customer experience through communicate and link with prospects


Revenues Record & Profitability – OKR Example

OBJECTIVE: Increase revenues record and profitability

Key Result 1: To achieve quarterly ___ revenue

Key Result 2: To expand sales and market in _ new countries

Key Result 3: Increase gross profit margin from __% to __%


Recurring Revenues – OKR Example

OBJECTIVE: Increase recurring revenues

Key Result 1: To reach recurring revenue of RM___ monthly

Key Result 2: To increase annual renewals rate to __%

Production - OKR Examples

Product Development System – OKR Example

OBJECTIVE: Implement 360-degree product development system

Key Result 1: Assign respective responsibility to sales, marketing, and R & D departments

Key Result 2: Establish input/output management process for sales, marketing and R & D

Key Result 3: Integrate user testing into all activities during product R & D


Main Product – OKR Example

OBJECTIVE: Launch a new version of the main product

Key Result 1: At least of ___ news signup users

Key Result 2: Sign-up ratio at over __%

Key Result 3: Sign-up ratio of trial version over __ %


New Product – OKR Example

OBJECTIVE: Able to develop a new vision of the new product

Key Result 1: Achieve usability score rate of 7/10

Key Result 2: Internal customer feedback at 10/10

Key Result 3: To get __ initial feedback from prospective customers


Product Users & Non-Users – OKR Example

OBJECTIVE: Identify the thoughts of users and non-users

Key Result 1: The sales team conduct about __ phone interviews

Key Result 2: The sales team conduct about __email interviews

Key Result 3: Receive a total of __ feedbacks from internal users every half year


Product Trial Version – OKR Example

OBJECTIVE: High activate trial version of product

Key Result 1: Conduct at least __ face-to-face interview sessions upon trial version

Key Result 2: Conduct at least __phone interview sessions of trial version

Key Result 3: Conduct at least __messaging/email interview sessions of trial version

Product Manager - OKR Examples

(Product Manager) Product Development System – OKR Example

OBJECTIVE: Implement 360-degree product development system

Key Result 1: Assign respective responsibility to sales, marketing, and R & D departments

Key Result 2: Establish input/output management process for sales, marketing and R & D

Key Result 3: Integrate user testing into all activities during product R & D

Key Result 4: Integrate user Beta testing into first 3 month of pre-launch period


(Product Manager) Main Product – OKR Example

OBJECTIVE: Launch a new version of the main product

Key Result 1: At least of ___ news signup users

Key Result 2: Sign-up ratio at over __%

Key Result 3: Sign-up ratio of trial version over __ %


(Product Manager) Product Users & Non-Users – OKR Example

OBJECTIVE: Identify the thoughts of users and non-users

Key Result 1: The sales team conduct about __ phone interviews

Key Result 2: The sales team conduct about __email interviews

Key Result 3: Receive a total of __ feedbacks from internal users every half year

Human Resources - OKR Examples

Employee Training – OKR Example

OBJECTIVE: Well trained & on-board with OKRs & configure DoerHRM

Key Result 1: Selected Key persons are trained by DoerHRM’s coach

Key Result 2: To start the Alignment, and Engagement with OKRs in the company

Key Result 3: Study the DoerHRM OKR Samples & Implementation Checklist


Recruitment Campaign – OKR Example

OBJECTIVE: Recruitment campaign for sales engineer position

Key Result 1: Redesign company careers and jobs website section

Key Result 2: Conduct career seminars in 5 universities in Kuala Lumpur

Key Result 3: To post ads at Jobstreet to collect 200 potential new candidates


Company Culture & Value – OKR Example

OBJECTIVE: Define and promote company culture and values

Key Result 1: Survey all employees on company values with min 80% response rate

Key Result 2: With 6 well mixed teams, to brainstorm and to redefine company culture

Key Result 3: Promote company values in the office


Employee Satisfaction – OKR Example

OBJECTIVE: Improve front-desk’s job satisfaction work

Key Result 1: Reduce complaints and negative feedback per quarter from 20 to 5

Key Result 2: Increase positive feedback from 5 to 20 per quarter

Key Result 3: Improve employee satisfaction rating from 6.5 to 8.5


Employee Self-Improvement – OKR Example

OBJECTIVE: Self-improvement to become a better business administrator

Key Result 1: Take 3 online video courses on being a good business administrator

Key Result 2: Read and share daily on topics related to customer success in the office

Key Result 3: Weekly Survey among colleagues to evaluate areas of improvement


Quality of HR Team – OKR Example

OBJECTIVE: Improve the quality of our HR team’s work

Key Result 1: Hire one new HR assistance

Key Result 2: Prepare hiring guidelines for the Jobstreet ads

Key Result 3: Organize 3 trainings / week for HR department


Employee Training Program – OKR Example

OBJECTIVE: Review and launch internal employee Training Program

Key Result 1: Evaluate the effectiveness of the training program quarterly

Key Result 2: Identify 10 training program and start to train the trainers

Key Result 3: Join an external HR group and research how they do internal training


Sales Training – OKR Example

OBJECTIVE: Sales training needs assessment and monitor training programs

Key Result 1: Online survey feedback from sales training activities

Key Result 2: Organize 3 training sessions for the sales team from all 6 divisions

Key Result 3: Track the next 3 months sales performance after the training

Administrative & Operations - OKR Examples

Document Management – OKR Example

OBJECTIVE: Improve internal document management

Key Result 1: Implement Google Drive as new document sharing platform

Key Result 2: 6 teams are to create directory structure for documents respectively

Key Result 3: Move 60% of existing % of documents from file servers to Google Drive


Document Management Procedures – OKR Example

OBJECTIVE: Improve document and reporting management procedures

Key Result 1: Implement Mailchimp CRM system to track incoming inquiries

Key Result 2: Implement DoerHRM reporting system for better tracking of work progress

Key Result 3: Initiate a monthly office updates to all employee


Office Environment – OKR Example

OBJECTIVE: Transform the office so that employee love to come to work

Key Result 1: Meeting for feedback from all employees for ideas to improve

Key Result 2: Organize quarterly sport club events to involve everyone

Key Result 3: Organize monthly birthday food and drinks in the office


OKRs Implementation – OKR Example

OBJECTIVE: Successful implementation of OKRs with DoerHRM

Key Result 1: Hand-on training of OKRs and DoerHRM software

Key Result 2: All the 6 team members keeps their forms up to date at all times

Key Result 3: Weekly (PPP) Problem, Progress & Planning & OKR meeting is started


Receptionist Satisfaction – OKR Example

OBJECTIVE: Improve the satisfaction of being receptionist

Key Result 1: Increase of positive feedback and appraisal from _ to _

Key Result 2: Decrease of negative feedback or complaints from _ to _

Key Result 3: Advance the user satisfaction rate from _ to _


Employee Professional Development – OKR Example

OBJECTIVE: Advance self-ability and personality to become a professional administrative

Key Result 1: Self-study of some courses to help improve the soft skills needed to be a good administrative

Key Result 2: Go through some of the article related to the success of being a confident and professional front desk

Key Result 3: To get internal customer/colleague’s feedback on improvement in work


New Product Vision – OKR Example

OBJECTIVE: Able to develop a new vision of the new product

Key Result 1: Achieve usability score rate of 7/10

Key Result 2: Internal customer feedback at 10/10

Key Result 3: To get __ initial feedback from prospective customers


Product Users and Non-Users – OKR Example

OBJECTIVE: Identify the thoughts of users and non-users

Key Result 1: The sales team conduct about __ phone interviews

Key Result 2: The sales team conduct about __email interviews

Key Result 3: Receive a total of __ feedbacks from internal users every half year

Top Management / Leadership - OKR Examples

Company Growth – OKR Example

OBJECTIVE: Able to raise new capital for company growth

Key Result 1: To get at least 1 minute calls meeting

Key Result 2: Outreach of 50 VCs and seeds funds in email

Key Result 3: To close an investment round with the minimum of __


Overall Improvement – OKR Example

OBJECTIVE: Overall improvement and be excellent

Key Result 1: Conduct weekly brainstorm meeting to review every individual work progress

Key Result 2: Understand the possible key competitors that related to product

Key Result 3: To have company improvement events in a list


OKRs Usage – OKR Example

OBJECTIVE: Implement the regular usage of OKR and DoerHRM

Key Result 1: To make sure every employee keep their progress up to date

Key Result 2: Receive regular feedback from all users weekly

Key Result 3: Able to conduct a meeting on introducing the OKRs and DoerHRM


Corporate Global Business – OKR Example

Objective: Grow the corporate global business

Key Result 1: To hit company global sales target of __

Key Result 2: To increase company average deal size into __%

Key Result 3: Hitting 100% company sales growth increase year-to-year


Customer Satisfaction – OKR Example

OBJECTIVE: Improve customer satisfaction

Key Result 1: Get at least 70% customers satisfaction

Key Result 2: Receive 1000 survey feedback from annual satisfaction survey

Key Result 3: Customer rating 8 over 10


OKRs Implementation – OKR Example

OBJECTIVE: Successful implementation of OKRs with DoerHRM

Key Result 1: Hand-on training of OKRs and DoerHRM software

Key Result 2: Weekly (PPP) Problem, Progress & Planning & OKR meeting is started

Key Result 3: Familiar with application of OKR and DoerHRM features and functions


Office Environment – OKR Example

OBJECTIVE: Transform the office so that employee love to come to work

Key Result 1: Meeting for feedback from all employees for ideas to improve

Key Result 2: Organize quarterly sport club events to involve everyone

Key Result 3: Organize monthly birthday food and drinks in the office


Employee Training Program – OKR Example

OBJECTIVE: Review and launch internal employee Training Program

Key Result 1: Identify 10 training program and start to train the trainers

Key Result 2: Evaluate the effectiveness of the training program quarterly

Key Result 3: Survey 6 team leaders on their training needs and what is lacking

Customer Service - OKR Examples

Customers Retention – OKR Example

OBJECTIVE: Keep our customers up to date with product updates

Key Result 1: Sending 3 product update newsletters to customers

Key Result 2: Write 4 blog articles/month on new product features

Key Result 3: Review 100% product user experience once every quarter


Customer Feedback – OKR Example

OBJECTIVE: Gather customer feedback on product changes

Key Result 1: Conduct 15 interviews with existing customers for feedback

Key Result 2: Listen in to 20 customer service calls for clue

Key Result 3: Conduct 10 sampling surveys on customer satisfaction from 100 customers


Customers Behavior – OKR Example

OBJECTIVE: Understand our customers and analyze their behavior

Key Result 1: Analyze all marketing channels and generate 8 improvement plan

Key Result 2: Map our customer journey to identify customer buying decision

Key Result 3: Conduct 10 online client surveys and analyze the results


Customer Satisfaction – OKR Example

OBJECTIVE: Research and improve customer satisfaction

Key Result 1: Achieve or exceed the Net Promoter Score over __

Key Result 2: Get ___survey feedback of the annual satisfaction rate

Key Result 3: To have a clear action plan on the improvements quarterly


Support Team – OKR Example

OBJECTIVE: Support team should have help to improve satisfaction

Key Result 1: Increase of positive feedback and appraisal from _ to _

Key Result 2: Decrease of negative feedback or complaints from _ to _

Key Result 3: Advance the user satisfaction rate from _ to _

Design / Technology / Engineering - OKR Examples

Design Team – OKR Example

OBJECTIVE: Promote company as the best employer for design team

Key Result 1: Joining 1 external design competitions quarterly

Key Result 2: Publish 1 open source design quarterly and reward the team

Key Result 3: Organize 1 designer meet-ups party in the office quarterly


Landing Page – OKR Example

OBJECTIVE: Launch a new landing page that “Wow” a visiting customer

Key Result 1: Survey 20 user opinions and identify “user experience” issues

Key Result 2: Design new website with animations, attractions and new graphic

Key Result 3: To start 10 prototype user-testing on every web page


Design Driven Company – OKR Example

OBJECTIVE: Voted as a design driven company by the industry

Key Result 1: Form a design enthusiastic team to organize latest designing tools and software

Key Result 2: Allocate 5% budget from revenue for online accounts & designing software

Key Result 3: Recruit a top class designer to be on board of company director


Sales & Marketing Support – OKR Example

OBJECTIVE: Support sales and marketing success

Key Result 1: Produce 8 product catalogue per month

Key Result 2: Create 2 marketing videos for Facebook marketing campaign

Key Result 3: Produce 1 education e-books with case studies, and OKRs samples


Data Security System – OKR Example

OBJECTIVE: Review and improve data security system

Key Result 1: Ensure 100% Implementation of application and data backup policies

Key Result 2: Research and review security policies of 3 leading companies in the industry

Key Result 3: Deploy in Microsoft Azure to help guarantee 99.9% uptime


Design Team Work Environment – OKR Example

OBJECTIVE: Make it the best place to work in a design team

Key Result 1: To attend at least 3 design competitions

Key Result 2: Successfully publish 2 design publicly

Key Result 3: To conduct at least 1 meeting between designers monthly

Training / Education - OKR Examples

Employee Academy – OKR Example

OBJECTIVE: Create an academy of the internal employee

Key Result 1: Understand the need and gaps in between all team leaders through survey

Key Result 2: Analyze at least _ training modules and come out with creative content of each

Key Result 3: Research and understand how the other companies educate their internal employee

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